GUESS
NOW
The world knows GUESS. Today, it is one of the most widely recognizable apparel
companies across the globe, with over 1,113 GUESS and GUESS Accessory retail stores
worldwide and counting.
A company known for innovative style, GUESS continues to dress and accessorize the
world with fashion-forward apparel, handbags, watches, shoes and more.
“Our global store expansion is possible due to the strength of our brand and our
licensee relationships. We have long-term relationships with them because we provide
a strong brand, marketing and advertising worldwide, consistent image, clear direction
for product, a true global strategy and multiple retail concepts, including GUESS
stores, Guess by Marciano stores, accessories-only stores and our G by GUESS stores.”
-Paul Marciano
In 2006, GUESS celebrated its 25th anniversary. It is with the same enthusiasm and
passion from the beginning that drives the company forward today. One world. One
brand.
THE BRANDS
GUESS: Adventurous. Sexy. All-American with an International flair.
Guess by Marciano: Sophisticated. Feminine. Unapologetically sexy.
G by GUESS: Independent. Bold. Confident. Alive. Stylish.
MISSION STATEMENT
At GUESS, we are committed to being a worldwide leader in the fashion industry.
We deliver products and services of uncompromising quality and integrity consistent
with our brand and our image.
We are committed to listening and responding to the needs of our customers, associates,
and business partners, and to honoring their individual values.
We are dedicated to personal and professional enrichment through an environment
of open communication, teamwork, trust and respect.
We continue to give back to the community, support humanity, and protect the environment
as part of our responsibilities.
We remain committed to an entrepreneurial spirit that fuels the growth of our company
and increases shareholder value.
Through principled leadership, we embrace diversity, and we cultivate strength,
pride, and passion to align our personal lives with our professional lives.
HERITAGE
Now a global presence, GUESS got its start with a great pair of jeans.
In 1981, the Marcianos founded a small denim company in California. Today, GUESS
has grown to be one of the largest and most successful fashion brands in the world.
Through their innovative design, marketing and distribution of fashion lifestyle
products, GUESS has become one of the most widely recognized fashion leaders in
the young contemporary women's, men's, kids' and baby markets across the globe.
The Marciano brothers were raised in the south of France, a place rooted in passion
and the essence of French style. Their love of the American West combined with a
European sensibility became the driving force behind the creation of GUESS.
In the early 1980s denim was dated and lacked a fashion edge. The Marcianos saw
this as an opportunity to combine their European style with a traditional American
fabric. Through their ingenious designs, the Marcianos changed the perception of
denim forever by creating a line that was sensuous, innovative and timeless. Initially,
retailers were skeptical and buyers were reluctant to place orders, but the brothers'
persistence prevailed. Bloomingdale's agreed to sell two dozen pairs of jeans as
a favor to the Marcianos. Their famous 3-zip Marilyn jean was so sexy and fresh
that within hours the entire stock sold out. The GUESS label was born. Now one of
the world's leading brand names, GUESS continues to push fashion forward throughout
the world.
BIOS
GUESS continues to be guided by two of the Marciano brothers: Maurice and Paul.
Both have been instrumental to the growth and prosperity of the brand since its
inception in 1981. Their passion and dedication to the company is unsurpassed in
the fashion industry, and is an inspiration to all those who have the opportunity
to work with them.
Maurice Marciano, Chairman, is truly the motivator behind the company's spirit and
unrelenting commitment to superior quality. Maurice has overseen the company's revolutionary
design direction and monumental growth, from $6 million in revenues in 1982 to an
expected $1.6 billion in 2007.
It is Maurice's undeniable sixth sense for fashion design, as well as his insightful
business direction, that has fostered and maintained the integrity of the GUESS
brand concept, as well as the company's dramatic international expansion.
Maurice continues to instill the feeling of family into the culture of the company.
Bringing together people and companies with fascinating and diverse backgrounds,
Maurice creates a close kinship; one with a passion for creativity that continues
to shape the GUESS brand.
Paul Marciano, Chief Executive Officer and Creative Director, is credited with the
vision that is the cornerstone of the GUESS image, leading to some of the most innovative
and ground-breaking icons in the history of advertising.
Paul's discerning style shaped GUESS from its inception. Defined by dramatic photography,
his images invite an emotional response from viewers. GUESS' advertising has received
the industry's highest honors, including the Clio and Designers and Art Directors
Awards, assuring GUESS' place in American pop culture.
GUESS' successful global expansion is attributed to Paul's role in the development
of the domestic and international licensing and export businesses. Under his supervision,
GUESS currently has some 21 licensees and is distributed in more than 60 countries.
In addition to the worldwide retail business expansion, Paul has overseen the company's
e-commerce sites: GUESS.com, Marciano.com and GbyGUESS.com.
Each garment and accessory in the GUESS collection reflects the unique aesthetic
that is the core of the GUESS design philosophy. With a distinct style created by
its first pair of jeans sewn more than two decades ago, GUESS continues to be an
innovator of fashion for the young, daring, and sexy.
PHILANTHROPY
Over the years, GUESS? has repeatedly shown "giving back" is an integral part of
the way we do business. Contributing positively to our community and the environment
is so important to GUESS, it was made part of the company's mission statement. GUESS
forE.V.E.R. Programs (Employees Volunteering Energy/Expertise & Resources) such
as preparing dinner for families at the Ronald McDonald House, gathering supplies
for victims of natural disasters, or purchasing toys for needy children during the
holidays, and Retail Fundraising projects such as our Invisible Children tees and
watches benefiting Susan G. Komen for the Cure show the GUESS brand stands for more
than simply a collection of products. It symbolizes our commitment to society. For
our customers, it means creating innovative, high quality products. For our employees,
it means advancing their professional development and providing access to volunteer
opportunities in our community. For the community, it means supporting worthy charitable
organizations and activities. GUESS Foundation
Established in 1994, The GUESS Foundation is dedicated to positive change in the
community. Careful attention is given to the numerous requests for financial assistance
The GUESS Foundation receives from non-profit organizations. The GUESS Foundation
partners with and supports many worthy organizations. To receive funding from the
GUESS Foundation, the requesting organization must be:
- A 501(c)(3) organization - Federally-recognized nonprofit organization, this includes
public schools, universities, and hospitals
- Working on a national or international scale OR located in the greater Los Angeles
area OR a request of greater than $1,500 submitted by a GUESS employee (if you are
an employee requesting an otherwise qualifying donation for less than $1,500, please
submit that request to the community involvement fund c/o Susan Tenney)
- Requesting funding for an event at least 8 weeks in advance OR for an ongoing program
- Able to display sustainability of the supported program and provide a favorable
efficiency rating
- Willing to provide a summary of what the funds will be used for, an explanation
of any costs associated with obtaining the funds, and results of the program or
events
Please fax all proposals & requests to Corporate Citizenship & Philanthropy: (213)
774-7844